A good business leader will appreciate that they do not have all the answers and can always improve their skills as a leader. Being a member of the group has been likened to being on a permanent MBA, with constant learning.

In general, the higher up an organisation you are, the fewer colleagues there are with whom you can discuss important matters. Confidentiality or the potential impact of decisions on colleagues (who may also be relatives in a family business) can leave leaders shouldering a heavy burden of responsibility. The group gives members a valuable opportunity to discuss any topic openly.

When looking for advice, it can be difficult to find people who do not have a vested interest; be it your bank manager, accountant, lawyer etc, their opinions could be affected by your professional relationship with them. The other members of the group, are completely impartial and will only ever provide genuine unbiased advice.

During a time of crisis, the group provides a support network. For example, during lockdown, in a very uncertain world, the group became a forum to share information and best practice.

New members are often concerned that others will share what is discussed. The group is based on mutual trust and concerns quickly disappear when they realise that the group is a safe space and begin to experience the benefits of sharing information.

It is a common feeling amongst business leaders, that they miss the accountability they were used to as they were rising up through the ranks. Being in a group of your peers provides that accountability, as you agree to certain actions with the group, which will be followed up on at future meetings.